New Adaptigent CMO to elevate market position and product development
ATLANTA – January 24, 2023 — Adaptigent, a leader in digital transformation and mainframe modernization, announces new Chief Marketing Officer Jeff Hassemer has joined its leadership team. Hassemer will report to CEO Steve Lopez, who joined the company in December 2022. The revitalized executive leadership team positions Adaptigent for rapid growth, building on its 40+ years of developing solutions that integrate the mainframe into the modern digital business ecosystem.
Hassemer is a forward-thinking marketing executive and strategist with more than 20 years’ experience helping organizations elevate their market position and reinvigorate their product development. Most recently, Hassemer served as Chief Marketing Officer at Advisera, a SaaS company, where he helped organizations obtain ISO certifications and boosted web conversion performance by 75% in one month.
At Adaptigent, Hassemer will lead the marketing and product management teams. “Adaptigent has developed an incredible portfolio of solutions that help customers compete in today’s digital market,” Hassemer said. “We have proven success in unlocking legacy systems applications and data for companies, and I know that we can help many more businesses do the same.”
“Jeff is an expert in helping organizations break through to new levels of performance,” said Steve Lopez, Adaptigent CEO. “He has a proven track record of success championing continuous improvements to deliver remarkable gains for businesses and their customers.”
Hassemer holds a Bachelor of Arts in Economics and Business Management from Ripon College, Ripon, WI. Additionally, he has earned certification in Successful Product Management and Pricing Strategies in a Competitive Environment from The Porter Institute, and Defining the Strategic Leader from The Center for Creative Leadership. Hassemer is a prominent member of the Association of International Product Marketing and Management (AIPMM). He is also passionate about helping veterans transition from military to civilian life, contributing as a mentor for volunteer organization Hire Heroes.
Adaptigent empowers organizations to unlock the full potential of their data rich legacy systems to deliver business-ready data from virtually any source to any application, even in the cloud. The company’s products help IT organizations provide real-time results utilizing a patented no-code, drag-and-drop environment. What used to take months or even years of coding can be done code-free in days or weeks, allowing you to keep up with the relentless pace of innovation your business demands. Built on a 35+ year history of digital transformation expertise, it is trusted by many of the world’s largest companies to accelerate their digital transformation efforts.